Becoming a Successful Feminine Leader

So, you have your sights set on becoming a feminine authentic leader in a male-dominated environment.
I believe, at this time, Feminine Authentic Leaders are exactly what our companies, nation and the world require.

All over the globe, there is a growing trend that many highly talented, but currently unmotivated women, are set to walk away from the corporate world altogether. Putting in jeopardy, the increased financial success, and gender-balanced teams these women bring to a corporation.
Due to their busy lifestyles women often go to work tired, worn out, depressed, over-worked, and under-appreciated. This in turn creates an unproductive and non-conducive workplace, ultimately leading to hard earned profits being wasted on increased HR issues, high sick leave and high employee turnover.
Research reveals that challenging, passion-driven work, making a difference and recognition are the top three career motivators for women. Companies need to provide these if they want to help women realise their full potential as leaders.

Why did I write the Successful Feminine Leader e-book?

I am excited to share with you the many tips and tools that I wish I had known when I first started my career over 40 years ago.
Even though I rose the corporate ladder to become a Chief Financial Officer of a publicly listed company, I now know that the road would have been so much easier if I’d known then what I am about to share with you.
Namely that everything begins with YOU, knowing who you are bio-chemically, physiologically and for you to lead with emotion.
Though more importantly, I know that as a senior manager the whole work culture would have been immensely enhanced if I had the courage to remain true to my innate qualities instead of going down the path of living more in my masculine (personally and professionally).

OK back then, there was really only one style of management – Divide and Conquer as everyone was in Survival.

The workplaces were very competitive, a place where most employees had a lack mindset (if you have it, then I can’t) and most people spent much of their time watching their backs instead of doing the work.
And feminine innate traits of empathy, nurturing and collaboration in the workplace were seen as being weak. I can’t count the number of times I was told “Don’t act like that if you want to get ahead.”
Come to think of it, in 2016 (and just a few days from 2017), unfortunately there are a lot of companies that are still being managed this way and I firmly believe that the sooner the women bring their authentic qualities to the workplace the sooner the companies will reap the benefits of all the empirical studies that show companies with higher female representation of senior managers (or above) will be more profitable.​
Imagine being a senior manager or owner of a company where all employees have a CEO mindset that are not only emotionally and physically healthier but are also:

  • More engaged
  • More inspired
  • More productive
  • More motivated
  • More goal oriented
  • More collaborative
  • More aligned to the company’s values
  • Able to work autonomously

This furthermore results in:

  • A Decrease in sick leave and staff turnover
  • A more conducive workplace
  • A healthier bottom line

All this is possible and I’m about to share with you how you can make it a reality.
Not sure where to start?

Then check out the many resources on this website.

Until next time…..

Be well and remember to make each day meaningful, memorable and magical………..and never, ever, ever stop dancing!

With Love & Gratitude
Karen Chaston.